Strategies for getting started in social media for growing your practice


 Social media is the new buzz in growing your law practice.

Today I read about how the American Bar Association is using Twitter to help attendees and non attendees follow what is happening at the meeting. You can read the article at At ABA, Whole Lotta Tweeting Going On .

Last week I was interviewed for an article In the Wisconsin Law Journal, Jack Zemlicka wrote about Online networking has limits.

Every day we see and hear more about the virtues and issues related to social media and growing your law and collaborative practice.

In the last few months my clients have been asking me, what is Twitter and why do I need to know about it?  

Twitter is one form of social media that is also called micro blogging and is a communications platform that helps you to do the following:

  • Share information with people interested in your firm, your business and what you do.
  • Gather real-time market intelligence and feedback
  • Build relationships with clients, partners and other influencers who care about your firm or business
  • Communicate with a company (or anyone else) about your experience with their  service or products

No question, Twitter is an important networking tool. Why the resistance? The down side of Twitter is learning how to use it and where to start. My recommendation is to:

  • Begin reading about twitter at twitter101
  • Start slowly and spend 30 minutes a day learning about the value of social media
  • Define your goals for what you want to achieve using social media
  •  Monitor your results and tweak your plan if you are not meeting desired goals.

On a lighter note, a few weeks ago I was watching John Stewart and in the show he explored the question, “Why Twitter?  .

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Neil Denny - August 11, 2009 4:39 AM

I would say the best strategy for getting started in social media is, as you say, to get started. I was listening to Lon Safko, author of The Soial Media Bible, on a blogtalkradio show last night encouraging the curious bystander to "Get in the game."

I would join him in that. Don't be too anxious at the early stage about having a strategy. For now, dip your toe in.

I wanted to understand better how Youtube could help communicate my collaborative law message. I could have bought a book, or spent days looking at resources online.

The alternative was to get stuck in, record a film, learn how to edit it, learn how to post it and learn how to get it noticed. The lessons have been invaluable - and very enjoyable.

Now I, and the law firm I work with are able to take stock and start to shape a broad strategy with measurable goals and a better appreciation of which online tools we can use for what purpose.

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